Andrea Waddell , Associate Consultant

Andrea Waddell

Associate Consultant

Andrea is an Associate Consultant with Grey Matter Partners.  Andrea’s academic background focused on leadership in the context of digital communication/influence.  Her research and practice on information dynamics, informed the delivery of global content development and channel management.  Her consulting practice has focused on customer retention and front-line customer service best-practices, with an emphasis on digital channels and message structure. 


Prior to her work as a consultant, Andrea was a business-owner for five years, pioneering digital marketing with just-in-time manufacturing in the luxury apparel space.  Her company pioneered unique strategies of viral and grass-roots marketing to create a loyal and low-cost to retain customer pace in the United States and Europe. 


She is the proud mother of two terrific girls and lives in New York City.